Rules - Marketing campaign and digital advertising - Enactus Puerto Rico
 

     Objectives:

• Establish marketing goals and objectives.

• Define the audience and develop strategies.

• Create advertising directed to social and digital media.

• Develop a campaign aligned to raise funds for Enactus PR that tells a story and effectively applies digital marketing and advertising strategies.

• Present analysis and proposal of your digital advertising campaign. 
  
  
  
  Instructions:

• Research about the goals or objectives of the advertising campaign to be developed.   

• Analysis of the target audience towards which the created strategies are directed. 

• Analysis of current social media. 

• Creation of strategies for selected social media. 

• Planning and budget development. 

• Design of advertising and digital marketing strategies.  Aligned to the content narrative, an effective story captures the audience's attention in the first seven seconds (video, audio, digital format).  You can use various resources, from a reflective question, an intriguing or surprising argument, and an emotional anecdote, among others.  

•   Apply the Enactus values in your campaign proposal:

• Integrity - Veracity of the information.

• Passion - Convey your positive energy, your convictions and motivations to connect with the audience. 

• Innovation - What is different and unique about your proposal and the story to tell?

• Collaboration - What is the call to action?  What do you want the audience to think, feel or do once they know your proposal and story?

• Creation of graphic designs based on established advertising strategies. 

• Presentation of digital advertising campaign.