Preamble:
At the global level, the lack of equity in coexistence creates an unjust society. Conflicts are created due to lack of opportunities and dignified treatment that everyone deserves. Gender violence is one of the deepest expressions of this inequity and affects people in all countries of the world. It is one of the clearest violations of human rights and although it is certainly a problem that transcends gender, at the local and international level most of the victims are girls and women. In Puerto Rico, a state of emergency has been declared that recognizes the need for all of us to become aware of being a voice and to act.
The challenge:
Develop a campaign that seeks to work with "Target" 5.2 and 5.C. This must include a "Poster", a sixty (60) second video and design at least one element (post) in social networks where the impact of the campaign can be measured. The elements must be intertwined and have to be approved by our experts in the field, before launching your campaign publicly.
Challenge 4: Gender equality
General rules
Register for the challenge individually.
Align the three elements of your advertising campaign in a central theme that meets the targets of goal # 5 included in the challenge.
Design an 11 x 17 size poster in PDF format that promotes gender equality in our current society, around this central theme.
Create a 60-second video with images that make a call to action and invite reflection among citizens regarding the targets of the challenge.
Design and publish. at least one element (post) for social networks taking into consideration the target population for each network in which you want to publish.
Once the elements are approved, upload them to social networks and measure their impact on or before Friday, April 2 (Suggested date).
Use social or human behavior and media experts to guide you through the process.
Two people maximum in the design.
Deliverables and Measures of Success
Poster 11 "x 17" digitally (PDF)
60 second video
Element for social networks
Scope of the elements in social networks
It will be evaluated according to the rubrics of experts on the subject.
LAST DAY TO TAKE THE CHALLENGE :
APRIL 20, 2021