Preamble:
Economic growth is key to the healthy development of cities in the world. This growth must be anchored in strategies that allow the generation of decent jobs and an alignment of all resources in favor of the general well-being. This includes empowering people to create their own economic development alternatives. Tourism is one of the fundamental areas, which as a country, we can use to generate this movement. However, it should never be detrimental to our natural resources, our heritage, culture and people.
The challenge:
Create a virtual event or short video that promotes tourism and the Puerto Rican cultural heritage with the goal of showing the roots of our culture. This should focus on highlighting unique cultural elements of your town or community.
Challenge 7: Economic development
targets:
General rules
Register in the challenge individually or in a team that does not exceed a number of three (3) participants.
Identify an element, place, individual or Puerto Rican cultural expression that you want to highlight as part of the event required by the challenge.
More than one element, place, individual or Puerto Rican cultural expression can be used, for your strategy, only one of them is required.
Develop a document where you describe the resource to present, your idea for the event, identify the objectives you want to achieve and how you will measure your success.
Create a video or activity to publicize that Puerto Rican element, place, individual or cultural expression.
Launch your event on the networks or other spaces and document its results. Example of evidence: Photos, attendance lists (if applicable), statistical data from network pages.
Deliverables and Measures of Success
Document as required in point 4 of the general rules.
Video or activity evidence. If it is an individual or private place that they are going to present, they must present authorization from the individuals or owners of the place.
Evidence of the results of the launch of your strategy, in accordance with what is presented in point 6 of the general rules.
It will be evaluated according to the scope of your strategy and creativity, attachment to Puerto Rican culture, authenticity of the Puerto Rican element, place, individual or cultural expression.
LAST DAY TO TAKE THE CHALLENGE :
APRIL 20, 2021